A human story above all
Marie Aichagui, the founder
Marie Aichagui is the founder of Déesse Padma. It is her desire to build a desirable world that moves her to make Goddess Padma prosper. Combining her engineering side and her love for life, she loves to create new products that are both functional and beautiful.
Elisabeth Perpetua, partner
Elisabeth Perpetua has been associated with the adventure since 2019. Her expertise in strategic marketing, as well as her refined intuition of fair communication, allow her to bring Déesse Padma innovations to the world, so that they can serve the greatest number.
Fanny Marais, graphic designer
Fanny Marais is the graphic designer who has been with us since the beginning. By listening and inspiring, she manages to place our products in their sensory universe. It almost feels like experiencing them in real life!
The African Adventure
During a trip to Kenya, Marie meets Dixon, headmaster of a slum school in Nairobi. He explains to her that girls don't go to school when they have their periods for lack of sanitary pads. Marie tells him about her washable sanitary napkins and he is excited about the idea. They set up a pilot project together in Dixon's school.
This is the beginning of BeautyWaps for Girls' Education with the creation of a local workshop with Racheal, coordinator of the action in Kenya, and Susan, seamstress. Thus the commercial activity and the philanthropic activity of BeautyWaps develop side by side, and thousands of young girls receive hygiene kits which allow them to continue their education every day of the month.
Susan and Racheal in Kenya